Polaroid allows us to capture our memories and moments. By reacting to temperature, photography and capturing our memories through this unexpected process results in unique “happy accidents”. What sets Polaroid apart from other instant cameras is their original SX-70, the origin where photographers can enjoy the process of taking a photo.Whether or not if you are a photographer or someone with curiousity, Instant Memory Hotel is a place for like-minded individuals who appreciate capturing moments using the Polaroid camera. The hotels offers a community of people who enjoy image-making, sharing ideas and techniques, and immersing themselves in the process of photography. At this stay, Instant Memory Hotel also invites visitors to experience photography workshops, exhibitions and installations, pop-up events and galleries that share the latest updates on Polaroid.
Selected spreads for the lookbook of instant memory, showcasing the hotel location-Tokyo and upcoming events for instant memory hotel.
The colorful graphic element that I created applied to promo posters, Hotel amenities, door hangers, room keys, and spatial design for the instant memory.
